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With the purchase of master reseller rights, you have a lot more freedom when compared to normal reseller rights. Like the normal reseller rights, you can resell the original content to your customers. Your customers who purchase the content will also have the right to resell the content. For more, you can also sell master rights on the content to your customers. It is like a chain. Keep in mind that master reseller rights still does not give you the freedom of changing or adapting the content. It still must be sold as is and the same deal with your customers who purchase it.