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Nearly every successful Internet marketer has taken the time to build a targeted and responsive email list.  They place an opt in box on their website and a give away something of value to entire their site visitors to sign up to receive more information from them.  Once they have a person on their list they can begin sending emails that are pre-written to these people with different offers in the message.  If you are going to work on building a list you must use reliable bulk email software.  If your messages aren’t reaching the people on your list its doing you no good at all.