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Its pretty much impossible to avoid everything that is being said about fasting diets these days.  The master cleanse diet is no exception.  It should be noted that the master cleanse diet actually isn’t much of a diet at all.  It is really more of a ‘program’ as a diet usually insinuates that you will be eating foods.  Since this is a fasting program, it is basically a liquid concoction that you can take with you.  So even though it is not technically a diet, it is still often referred to that way in the media.