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Banners with graphic headlines can easily attract attention. You can use them anywhere and greatly minimize the cost of your trade show displays. Standard graphic popup displays are very popular and are usually found behind the podium at most conventions, special events, or announcements. If you are promoting a small business or start-up, then renting may be the best option for you since you may only attend a few shows a year. Choosing an outdated or unattractive exhibit could misrepresent your company as a whole and detract from a cohesive, professional image, causing you to lose out on potential customers.