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Organic Food is fruit that is grown without pesticides or chemicals of any kind.  Plus nothing is added to it unlike those store cucumbers with that icky wax coating,  some citrus fruits that have dye injected into the skin so the fruit is a pretty color and that it looks appetizing to people, or some fruits and vegetables treated with gasses to prevent them from ripening too quickly and spoiling before they can be used.  People who choose organic food are choosing food that is fresh, is often locally grown, and food that is healthy for them.  Plus, it tastes good.  It may not always look the prettiest because it is a natural product, but the taste and healthfulness of it is superior