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Dating is the act of going out on dates whereby one person socializes with a potential lover using a process that involves scheduled, usually exclusive, meetings of two people with mutual interest in one another. To combat their shrinking market share, traditional online-dating sites are responding with fresh features such as ongoing couples counseling, group-dating programs, new advertising campaigns and offshoot sites serving specific segments of singles. But there still are a lot of people that doubt the effectiveness of meeting others online. Even when it comes to finding true love, the Its just Lunch internet dating site eliminates geographical barriers.