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There are many reasons why companies make their softwares undergo through performance testing.  Ultimately, they are costly in terms of business disruption and remedial work. These issues tend to go undetected prior to launch because of the difficulty of conducting realistic Application Performance Testing.  So there are many companies that offer you this kind of service. 

The software undergoes tests for the following aspects of the software or application:  load and stress, scalability and volume, endurance and of course performance. So when they pass all these aspects, the software will work at their maximum health and will help the company produce maximum results.